Launching a mission-first business.
Challenge
Launch new autonomy and tele-assist platform for the local agriculture market, an already crowded category populated by well-funded competitors with major agriculture and farming equipment partners.
Our Solution
Led with the mission to address the massive labor crisis gripping local farm and maintenance operations, in addition to critical wildfire threats. Managed major investment partners GV (formerly Google Ventures) and Toyota Ventures through a series of seed funding announcements that generated widespread coverage and awareness in the broader mainstream market as well as the technology and agriculture industries.
Results
Generated local and national media coverage and wide distribution via industry blogs and social media. Flagship articles included Bay Area Inno, Business Insider, Fortune, Pulse 2.0, Silicon Valley Business Journal, Street Insider, TechCrunch, Robotics & Automation News, Yahoo! Finance and multiple podcast appearances.
Total venture capital investment of $22.5 million to date.